Shopping Cart

You need to think about your autoresponders and shopping cart at this stage because you will need to incorporate features into your website and sales process as they are developed.

Professional Autoresponders

You need to use a proper autoresponder.  Free autoresponders offered by hosting services are not up to the job simply because the hosting service cannot allocated enough resources from their business to manage the never ending task of spam management.  So even if it's free, if it cant deliver your marketing message it might as well not exist.

www.Aweber.com and www.GetResponse.com are two professional autoresponders.  Everyone develops their own preferences.

Total Business Cart.  This is a complete shopping cart with autoresponder services, split testing facility, affiliate management, the whole works.  Developed to meet the needs of the internet marketer and used by many of the big names.  I use Total Business Cart (not that that puts me among the big names!) and heartily recommend it..

TotalBusinessCart is actually a private label version of 1shoppingcart (as are many of the other shopping carts available).  The owners, Paul and Philly, are internet entrepreneurs like us and this was their route to the market.  They provide the 1shoppingcart product but with anglicized service.   Support them - they're in the same business as you are! 

 www.TotalBusinessCart.com 

You may have difficulty with the Verified Opt-in process which is intended to protect against spam.  1SC reports a very high success rate of email delivery for the Tier 1 autoresponder service provided to their customers using Verified Opt-in.  Unfortunately, the setup process is rather obscure and I found that I needed to draw it out as a reminder for use each time I set up a new product.

You will find my Verified Opt-in Process diagram here.